Scopus
Article
1
Understanding consumers’ continuance intention of social shopping and social media participation: The perspective of friends on social media
Yu W.J., Hung S.Y., Yu A.P.I., Hung Y.L.
Information and Management
2024, 61 (4)
Article
2
Customer impulse shopping in airports
Liang C.C., Yu A.P.I.
International Journal of Retail and Distribution Management
2024, 52 (3) , 372-385
Article
3
Impact of Message Construal, Temporal Distance, and Construal Level on Potential Philanthropic Supporters' Intentions to Donate
Kao D.T., Yu A.P.I., Lee C.F.
Japanese Psychological Research
2022
Article
4
Consistent price endings increase consumers perceptions of cheapness
Hung H.H., Cheng Y.H., Chuang S.C., Yu A.P.I., Lin Y.T.
Journal of Retailing and Consumer Services
2021, 61
Article
5
Customers focus and impulse buying at night markets
Liang C.C., Yu A.P.I., Le T.H.
Journal of Retailing and Consumer Services
2021, 60
Article
6
The influence of sharing versus self-use on the preference for different types of promotional offers
Yu A.P.I., Chuang S.C., Cheng Y.H., Wu Y.C.
Journal of Retailing and Consumer Services
2020, 54
Article
7
Change in your wallet, change your choice: The effect of the change-matching heuristic on choice
Cheng Y.H., Chuang S.C., Pei-I Yu A., Lai W.T.
Journal of Retailing and Consumer Services
2019, 49 , 67-76
Conference Paper
8
Factors influencing attitudes towards Patients' personal information Protection
Hung S.Y., Yu A.P.I., Hung Y.L., Chen K., Hung H.T.
Proceedings of the 23rd Pacific Asia Conference on Information Systems: Secure ICT Platform for the 4th Industrial Revolution, PACIS 2019
2019
Article
9
Investigating the factors influencing small online vendors’ intention to continue engaging in social commerce
Hung S.Y., Yu A.P.I., Chiu Y.C.
Journal of Organizational Computing and Electronic Commerce
2018, 28 (1) , 9-30
Article
10
Preference reversals between joint and separate evaluations with multiple alternatives and context effects
Cheng Y.H., Yu A.P., Huang M.C.J., Dai C.J.
Psychological Reports
2017, 120 (6) , 1117-1136
學術著作
1
Customer impulse shopping in airports
Liang, Chih-Chin and Yu, Annie Pei-I
International Journal of Retail & Distribution Management
2024 年
3 月
International Journal of Retail & Distribution Management,Vol.52, No.3,pp.372-385
期刊論文
2
Understanding consumers’ continuance intention of social shopping and social media participation: The perspective of friends on social media
Wen-Ju Yu; Shin-Yuan Hung; Annie Pei-I Yu; Yu-Li Hung
Information & Management
2023 年
5 月
Information & Management
期刊論文
3
群體社會資本建立對於民眾揭露個人健康資訊行為之影響
洪新原; 洪幼力; 賴芊樺; 游蓓怡
中山管理評論
2023 年
12 月
中山管理評論,第31卷, 第4期,第705-760頁
期刊論文
4
Impact of Message Construal, Temporal Distance, and Construal Level on Potential Philanthropic Supporters’ Intentions to Donate.
Kao, Danny Tengti; Yu, Annie Pei-I; Lee, Chao-Feng
Japanese Psychological Research
2022 年
10 月
Japanese Psychological Research
期刊論文
5
Do narcissists show off? The moderating roles of social density and perceived interpersonal closeness and their effects on users’ intentions to generate and share content.
Yu, Annie
2022 BAM British Academy of Management Annual Conference
2022 年
8 月
2022 BAM British Academy of Management Annual Conference
研討會論文
6
賣油？還是賣咖啡？中油加油站品牌發展策略抉擇
楊永生、游蓓怡
中山管理評論
2021 年
12 月
中山管理評論,第29卷, 第4期,第-頁
期刊論文
7
Your words inspire me! The influence of word-of-mouth marketing: from the perspective of “emotion as social information (ESAI) model”
Annie Pei-I Yu
2020 Global Marketing Conference at Seoul
2020 年
11 月
2020 Global Marketing Conference at Seoul,pp.1475-1482
研討會論文
8
Can we use financial service consumption to predict materialism? An empirical study in US
Park, Hee Jung、Annie Pei-I Yu
2020 Global Marketing Conference at Seoul
2020 年
11 月
2020 Global Marketing Conference at Seoul,pp.1359-1363
研討會論文
9
Understanding Social Media Participation Continuance Intention: A Perspective of Friends on Social Media
Yu, Wen-Yu, Hung, Shin-Yuan, Yu, Annie Pei-I and Yu-Li Hung
DSI 49th Annual Meeting
2019 年
11 月
DSI 49th Annual Meeting,pp.-
研討會論文
10
Factors Influencing Attitudes Towards Patients’ Personal Information Protection
Hung, Shin-Yuan, Yu, Annie Pei-I, Hung, Yu-Li, Chen, Kuanchin and Hung, Hui-Ting
2019 Pacific Asia Conference on Information Systems
2019 年
7 月
2019 Pacific Asia Conference on Information Systems,pp.-
研討會論文
臺灣人文及社會科學引文索引資料庫 Taiwan Citation Index-Humanities and Social Sciences
1
品牌知名度對品牌忠誠度之影響--以智慧型手機為例
何雍慶|莊世杰|王晨宇|游蓓怡
弘光學報
81 頁109-124
2018
期刊論文
2
康揚輔具--品牌再造與通路設計的抉擇
楊文芬|游蓓怡
產業與管理論壇
20:2 頁86-100
2018
期刊論文
TSSCI / 第二級
3
臺灣跨年晚會吸引力、滿意度對再遊意願之影響--以擁擠知覺為干擾變項
范惟翔|王晨宇(Wang, Chen-yu))|莊世杰|游蓓怡
經營管理論叢
13:1 頁19-35
2018
期刊論文
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