Scopus
Article
1
The influence of price location on reference-price ads
Cheng Y.H., Chuang S.C., Lee C.F., Kao C.Y.
Marketing Intelligence and Planning
2023, 41 (1) , 83-94
Article
2
The longer the better? The impact of online review length on tourist trust and visit intention
Molly Huang C.J., Chuang S.C., Cheng Y.H., Hsieh C.C.
Journal of Vacation Marketing
2023
Article
3
What Triggers Travel Spending? The Impact of Prior Spending on Additional Unplanned Purchases
Cheng Y.H., Chuang S.C., Huang M.C.J., Weng S.T.
Journal of Travel Research
2022, 61 (6) , 1378-1390
Article
4
Consistent price endings increase consumers perceptions of cheapness
Hung H.H., Cheng Y.H., Chuang S.C., Yu A.P.I., Lin Y.T.
Journal of Retailing and Consumer Services
2021, 61
Article
5
The influence of sharing versus self-use on the preference for different types of promotional offers
Yu A.P.I., Chuang S.C., Cheng Y.H., Wu Y.C.
Journal of Retailing and Consumer Services
2020, 54
Article
6
Endowment Effect: Trading for Oneself Versus Trading for Others
Wang S.M., Cheng Y.H., Lee C.F., Chuang S.C.
Psychological Reports
2019, 122 (6) , 2298-2319
Article
7
Fit or not? Bringing regulatory fit into the frame on health food preferences
Kuo K.S., Chuang S.C., Huang M.C.j., Wu P.y.
Asia Pacific Journal of Marketing and Logistics
2019, 31 (5) , 1388-1404
Article
8
Change in your wallet, change your choice: The effect of the change-matching heuristic on choice
Cheng Y.H., Chuang S.C., Pei-I Yu A., Lai W.T.
Journal of Retailing and Consumer Services
2019, 49 , 67-76
Article
9
The Effects of Consumer Emotion on Nine-Ending Prices
Cheng Y.H., Chuang S.C., Huang M.C.J.
NTU Management Review
2018, 28 (1) , 213-254
Article
10
The Influence of Task Difficulty on Context Effect - Compromise and Attraction Effects
Lee C.F., Chuang S.C., Chiu C.K., Lan K.H.
Current Psychology
2017, 36 (3) , 392-409
學術著作
1
Message framing in social networking sites.
Danny Kao, Shih-Chieh Chuang, Sui-Min Wang and Lei Zhang
Cyberpsychology, Behavior and Social Networking
2013 年
10 月
Cyberpsychology, Behavior and Social Networking,第16卷, 第期,第753-60-頁
期刊論文
2
The impact of the opinions of others on variety-seeking behavior.
Shih-Chieh Chuang, Yin-Hui Cheng, Sui-Min Wang and Shu-Yu Cheng
Journal of Applied Social Psychology
2013 年
9 月
Journal of Applied Social Psychology,第43卷, 第期,第917-927-頁
期刊論文
3
Time pressure and the endowment effect.
Shih-Chieh Chuang
Journal of Applied Social Psychology
2013 年
12 月
Journal of Applied Social Psychology,Vol.43, No.,pp.4313-4323-
期刊論文
4
The effect of companion’s gender on impulsive purchasing: the moderating factor of cohesiveness and susceptibility to interpersonal influence.
Yin-Hui Cheng, Shih-Chieh Chuang, Sui-Min Wang and Shan-yun Kuo
Journal of Applied Social Psychology
2013 年
9 月
Journal of Applied Social Psychology,Vol.43, No.,pp.227-236-
期刊論文
5
The effect of regulatory focus on conformity behavior.
Yin-Hui Cheng, Danny Kao, Shih-Chieh Chuang and Sui-Hui Chen
NTU Management Review
2013 年
12 月
NTU Management Review,第24卷, 第期,第207-231-頁
期刊論文
6
The effect of service failure types and service recovery on customer satisfaction: Mental accounting perspective
Shih-Chieh Chuang, Yin-Hui Cheng, Chai-Jung Chang and Shun- Wen Yang
The Service Industries Journal,
2012 年
3 月
The Service Industries Journal,,第32卷, 第期,第257-271頁
期刊論文
7
消費者情緒對廣告參考價格認知的影響
鄭尹惠、關復勇、莊世杰、黃志成
管理評論
2011 年
10 月
管理評論,第30卷, 第4期,第23-38-頁
期刊論文
8
Profitability decided by patent quality? An empirical study of the U.S. semiconductor industry.
Yin-Hui Cheng, Fu-Yung Kuan, Shih-Chieh Chuang and Yun Ken
Scientometrics
2010 年
1 月
Scientometrics,Vol.82, No.1,pp.175-183
期刊論文
9
The effect of corporate image as an affect heuristic on investors’ decision making
Hung-Jen Su, Chia-Jung Chang and Shih-Chieh Chuang
Asia Pacific Management Review
2010 年
9 月
Asia Pacific Management Review,第15卷, 第3期,第453-476頁
期刊論文
10
The Effect of Perceived Benefits on Reluctance to Trade
Hung-Ming Lin, Danny T. Kao and Shih-Chieh Chuang
Psychological reports
2007 年
月
Psychological reports,Vol., No.,pp.-
期刊論文
臺灣人文及社會科學引文索引資料庫 Taiwan Citation Index-Humanities and Social Sciences
1
品牌知名度對品牌忠誠度之影響--以智慧型手機為例
何雍慶|莊世杰|王晨宇|游蓓怡
弘光學報
81 頁109-124
2018
期刊論文
2
從交通渡輪到觀光交通渡輪--旗津渡輪服務品質的Kano二維品質模式應用
張育維|莊世杰|黃千容
島嶼觀光研究
7:1 頁1-25
2014
期刊論文
3
臺灣跨年晚會吸引力、滿意度對再遊意願之影響--以擁擠知覺為干擾變項
范惟翔|王晨宇(Wang, Chen-yu))|莊世杰|游蓓怡
經營管理論叢
13:1 頁19-35
2018
期刊論文
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